Terms

Terms of service

Terms of service for marketing performance analysis. I work only with businesses, not with consumers.

1. Scope

These terms apply to all services that Ludwig Plaster (“I”) provides to businesses (“you”). Different terms only apply if we agree them in writing.

2. Services

I offer the Performance Snapshot, the Monthly Report and Monthly Report Plus, as described on this website when you order. Each report is a written analysis with recommendations. Decisions about your marketing, and their results, stay with you; I don’t promise specific results.

3. How an order works

A request through the form or by email is not yet binding. I reply by email with answers and an invoice at a fixed price. The contract is made when you pay the invoice.

4. Prices and payment

• Performance Snapshot: €490 one-time for up to 3 channels, €690 for 4 to 6 channels. Monthly Report: €249 per month. Monthly Report Plus: €449 per month.
• The first month of a monthly plan includes the full Snapshot and costs the same as the Snapshot for the same number of channels: €490 for the Monthly Report, €690 for Monthly Report Plus. From the second month, the monthly price applies.
• Special price for new clients who order by 30 October 2026: €345 instead of €490, and €485 instead of €690, for the Snapshot or for the first month of a monthly plan.
• All prices are in euros and exclude VAT.
• Payment is due in advance, by bank transfer to the account shown on the invoice. Monthly plans are invoiced once a month, in advance.

5. Your part

You give me read-only access to the accounts we agree and answer a few short questions, such as your margin. You make sure you are allowed to share this data with me.

6. Delivery

I deliver the Snapshot, or the first monthly report, by email within 72 hours. The 72 hours start once your payment has arrived and I have access to your data and your answers. Later monthly reports arrive on the day of the month we agree when you start.

7. Refund guarantee

If a report isn’t useful to you, tell me within 7 days of receiving it and I refund the fee for that report in full.

8. Monthly plans and cancellation

You can cancel a monthly plan at any time by email. It then ends at the end of the current month, and no further payments are taken.

9. Confidentiality and data

I keep your data and results confidential and use them only for your reports. When our work ends, I delete your data unless the law requires me to keep it, and you can remove my access. Where I process personal data for you, we agree a data processing agreement (Art. 28 GDPR).

10. Liability

10.1 What my reports are. My reports are analysis and recommendations, not legal, tax or financial advice. I don’t guarantee any particular result, such as more sales, a lower cost per acquisition or a higher return on ad spend. You decide which recommendations to put into practice, and you remain responsible for your marketing, your budgets and your accounts. I only have read-only access and never change anything in them.

10.2 Your data and platforms. I rely on your data and answers being complete and correct, and I can’t check them at their source. I am not liable for errors caused by incorrect or incomplete data, or by the platforms and tools you use (such as Google Analytics, Google Ads, Meta or Shopify). This includes their outages and changes to how they collect or report data. If someone makes a claim against me because you weren’t allowed to share data with me (see section 5), you will compensate me for the resulting losses and costs, including reasonable legal fees.

10.3 Errors in a report. If you find an error in a report, tell me and I’ll correct it free of charge. If I can’t, I’ll refund the fee for that report.

10.4 Losses I don’t cover. I am not liable for:

• lost profit, revenue, sales or business opportunities;
• money spent on advertising or other marketing;
• loss of goodwill or data;
• any indirect or consequential loss.

This applies whether a loss is direct or indirect, and even if I knew it could happen.

10.5 Maximum amount. My total liability for all claims relating to a report is limited to the fee you paid for that report. For all other claims together, it is limited to the fees you paid me in the 12 months before the first of them arose.

10.6 Events outside my control. I am not liable for delays or failures caused by events outside my reasonable control, such as platform outages, missing or withdrawn access, internet or power failures, or my illness. Delivery times are then extended accordingly. If a delay lasts more than 14 days, either of us can cancel the order, and you get a full refund for any report not yet delivered.

10.7 Time limit. You must tell me about any claim in writing (email is fine) within 12 months of receiving the report it relates to. For other claims, the 12 months start from the event that caused the claim. Claims raised later are excluded.

10.8 What these limits never cover. Nothing in these terms limits or excludes my liability for intentional misconduct or fraud, for gross negligence, for death or personal injury, or for anything else the law does not allow to be limited or excluded.

10.9 How these limits apply. These limits apply to all claims, whatever their legal basis, including negligence. They also protect anyone who helps me provide my services. My prices are set on the basis of them. If any part of this section can’t be enforced, it applies to the greatest extent the law allows, and the rest stays in effect.

Last updated: 15 October 2026