Marketing performance analysis for small businesses

Know what your marketing is really delivering.

I analyse your campaign data and send you a clear, written report showing what’s working, what’s wasting budget, and exactly what to do next. Within 72 hours, and without a single meeting.

Special price for new clients until 30 October: your first report from €345 instead of €490.

  • Google Analytics certified
  • Working remotely with clients across Germany and Europe
Monthly reportSample report

September at a glance

Example online shop · compared with August

Return on ad spend

3.4×

+0.6 vs Aug

Cost per sale

€28

−12% vs Aug

Conversion rate

2.1%

+0.3 pts vs Aug

Revenue per €1 spent on ads

Break-even 2.5×
Google Search
€4.80
Google Shopping
€3.60
Meta Ads
€1.10
Priority 1

Move €600/month from Meta Ads to Google Search.

72h

Your finished report, within 72 hours of receiving your payment and access to your data

0

Calls or meetings needed. Everything happens by email

€490

A complete one-time Snapshot of your marketing (up to 3 channels), at a fixed price

7+

Years of hands-on marketing experience

The problem

You’re investing in marketing. But is it paying off?

Most small business owners end up in the same place:

  1. 01

    Not sure what’s working

    Ads, social media, email, SEO. It all costs money, but it’s hard to tell which channel actually brings in customers.

  2. 02

    Not sure it’s paying off

    Platforms report clicks and impressions. What you really want to know is whether every euro you spend comes back with profit.

  3. 03

    Not sure what to do next

    Even with the data in front of you, deciding where to cut, where to invest and what to fix is one more job on top of running your business.

That’s exactly where I come in.

How it works

Simple, fast, and no meetings.

  1. 1

    Fill out the form

    Tell me about your business, your goals and the channels you use. It takes about 3 minutes, and you can ask me anything.

  2. 2

    Get my reply and your invoice

    Within 1 working day, I reply by email with answers to your questions, the package I recommend and an invoice at a fixed price. You know the full cost before you pay.

  3. 3

    Pay by bank transfer

    Pay the invoice by bank transfer to the account shown on it. No card or payment app needed. Transfers within Europe usually arrive within one working day.

  4. 4

    Share read-only access

    I send simple step-by-step instructions for your ad accounts and analytics. I can see your data, but I can’t change anything, and you can remove my access at any time.

  5. 5

    Get your report

    A clear, written report in your inbox within 72 hours. With a monthly plan, your next reports then arrive on the day of the month you choose.

Pricing

Clear prices. No surprises.

The Snapshot tells you what to fix. The Monthly Report tells you whether it worked. All prices in euros, excluding VAT, paid by bank transfer.

One-time

Performance Snapshot

A complete one-time check of your marketing.

€345€490one-time, up to 3 channels

Special price for new clients until 30 October

4 to 6 channels

€485€690

The same complete Snapshot, for businesses running more channels.

  • Analysis of the last 90 days
  • KPI and ROI review
  • Prioritised recommendations
  • Report within 72 hours of payment and access
  • Follow-up questions by email
Get your Snapshot

Monthly

Monthly Report Plus

For businesses running several channels.

€449per month, from the second month

Your first month

€485€690

Includes the full Snapshot for up to 6 channels, at the Snapshot price. Special price for new clients until 30 October.

  • Everything in Monthly Report
  • Up to 6 channels
  • Quarterly strategy summary
  • Budget reallocation plan
  • Priority email replies
Start Monthly Plus

Monthly plans: your first month includes the full Snapshot and costs the same as the Snapshot for your number of channels. From the second month, you pay the monthly price, and you choose the day your report arrives.

Not useful? Tell me within 7 days of receiving your report, and you get a full refund.

Not sure which one fits? Ask in the form and I’ll recommend the right option for your business.

Ludwig Plaster

About

Hi, I’m Ludwig Plaster.

For more than seven years, I’ve worked in marketing, and I’ve spent those years learning as much as doing. Along the way, I kept seeing the same thing: businesses investing in campaigns without really knowing what they were getting back.

So I kept building the skills to close that gap. I completed a course in digital marketing, became Google Analytics certified to measure results properly, and I’m now studying Accounting and Finance at the University of London, under the academic direction of the London School of Economics. Each step changed how I look at marketing. Today I judge it the way you do as a business owner: by costs, margins and real return, not by clicks and likes.

And I haven’t stopped. Ad platforms, tracking and privacy rules change every year, and keeping up with them is part of my job. Your report reflects how marketing works now, not how it worked five years ago.

I work remotely with small businesses across Germany and Europe. Everything happens by email, so you get answers without losing time.

Google Analytics Certification (2026) · Issued by Google Skillshop · Valid until September 2027 · Verify

FAQ

Questions, answered in writing.

Anything else? Ask in the form and I’ll reply by email.

Why don’t you offer calls?

Because most questions are answered faster and more clearly in writing. You get a report you can read at your own pace, share with your team and come back to later. If anything is unclear, just reply to my email and I’ll explain.

What’s the difference between the Snapshot and the Monthly Report?

The Snapshot is a one-time check of your last 90 days: what’s working, what’s wasting money and what to fix first. The Monthly Report follows up every month, so you see whether the changes paid off and what to do next.

Can I start with a monthly plan?

Yes. Your first month includes the full Snapshot and costs the same as a Snapshot: €490 for the Monthly Report and €690 for Monthly Report Plus, or €345 and €485 with the special price for new clients until 30 October. From the second month, you pay the normal monthly price.

How do I pay?

By bank transfer. With my reply to your request, you get an invoice with my bank details. Transfers within Europe usually arrive within one working day.

What data do you need?

Usually read-only access to the platforms you use, such as Google Analytics, Google Ads, Meta Ads or your online shop. I’ll send simple instructions for each one.

Is my data safe?

I only ask for read-only access, so I can’t change anything in your accounts. Your data is used only for your analysis and never shared, and you can remove my access at any time.

How quickly will I get my report?

Within 72 hours. The 72 hours start once your bank transfer has arrived and I have access to your data (and your answers to a few short questions, such as your margin).

Can I choose when my monthly report arrives?

Yes. When you start, you pick the day of the month that suits you, for example in time for your monthly planning, and your report arrives on that day every month.

What if the report isn’t useful?

Tell me within 7 days of receiving it, and you get a full refund.

Which channels can you analyse?

Google and Meta ads, social media, email marketing, SEO and website analytics. Using something else? Ask in the form.

Can I cancel a monthly package?

Yes. You can cancel at any time, and your plan simply ends after the current month.

Do you work with businesses outside Germany?

Yes. I work with small businesses across Europe, fully remotely.