Marketing performance analysis for small businesses
Know what your marketing is really delivering.
I analyse your campaign data and send you a clear, written report showing what’s working, what’s wasting budget, and exactly what to do next. Within 72 hours, and without a single meeting.
How each channel is performing, side by side, in plain language.
02
The metrics that matter
Conversion rate, cost per acquisition, return on ad spend and customer value. Not vanity numbers.
03
What’s working, what’s wasting money
Where your budget brings results, and where it quietly disappears.
04
ROI through a finance lens
Your marketing costs connected to revenue, margins and real return on investment.
05
Your next steps, prioritised
Practical recommendations ranked by impact, so you know exactly what to do first.
How it works
Simple, fast, and no meetings.
1
Fill out the form
Tell me about your business, your goals and the channels you use. It takes about 3 minutes, and you can ask me anything.
2
Get my reply and your invoice
Within 1 working day, I reply by email with answers to your questions, the package I recommend and an invoice at a fixed price. You know the full cost before you pay.
3
Pay by bank transfer
Pay the invoice by bank transfer to the account shown on it. No card or payment app needed. Transfers within Europe usually arrive within one working day.
4
Share read-only access
I send simple step-by-step instructions for your ad accounts and analytics. I can see your data, but I can’t change anything, and you can remove my access at any time.
5
Get your report
A clear, written report in your inbox within 72 hours. With a monthly plan, your next reports then arrive on the day of the month you choose.
Pricing
Clear prices. No surprises.
The Snapshot tells you what to fix. The Monthly Report tells you whether it worked. All prices in euros, excluding VAT, paid by bank transfer.
One-time
Performance Snapshot
A complete one-time check of your marketing.
€345€490one-time, up to 3 channels
Special price for new clients until 30 October
4 to 6 channels
€485€690
The same complete Snapshot, for businesses running more channels.
Monthly plans: your first month includes the full Snapshot and costs the same as the Snapshot for your number of channels. From the second month, you pay the monthly price, and you choose the day your report arrives.
Not useful? Tell me within 7 days of receiving your report, and you get a full refund.
Not sure which one fits? Ask in the form and I’ll recommend the right option for your business.
Sample report
See exactly what you’ll get.
A sample Performance Snapshot for a small coffee roastery: the last 90 days across Google Ads, Meta Ads and email. Your report follows the same clear structure.
Meta prospecting returns €1.09 per €1, below break-even. Coffee searches return €3.01 but run out of budget.
Impact: highEffort: low+€570 a month
2
Add an abandoned-checkout email
In the last 90 days, 1,170 people gave their email at checkout and didn’t finish.
Impact: mediumEffort: low+€370 a month
3
Take equipment out of Performance Max
62% of its budget went to grinders and brewers, at €1.20 per €1.
Impact: mediumEffort: medium+€210 a month
Example coffee roastery · Last 90 days
About
Hi, I’m Ludwig Plaster.
For more than seven years, I’ve worked in marketing, and I’ve spent those years learning as much as doing. Along the way, I kept seeing the same thing: businesses investing in campaigns without really knowing what they were getting back.
So I kept building the skills to close that gap. I completed a course in digital marketing, became Google Analytics certified to measure results properly, and I’m now studying Accounting and Finance at the University of London, under the academic direction of the London School of Economics. Each step changed how I look at marketing. Today I judge it the way you do as a business owner: by costs, margins and real return, not by clicks and likes.
And I haven’t stopped. Ad platforms, tracking and privacy rules change every year, and keeping up with them is part of my job. Your report reflects how marketing works now, not how it worked five years ago.
I work remotely with small businesses across Germany and Europe. Everything happens by email, so you get answers without losing time.
Google Analytics Certification (2026) · Issued by Google Skillshop · Valid until September 2027 · Verify
Because most questions are answered faster and more clearly in writing. You get a report you can read at your own pace, share with your team and come back to later. If anything is unclear, just reply to my email and I’ll explain.
What’s the difference between the Snapshot and the Monthly Report?
The Snapshot is a one-time check of your last 90 days: what’s working, what’s wasting money and what to fix first. The Monthly Report follows up every month, so you see whether the changes paid off and what to do next.
Can I start with a monthly plan?
Yes. Your first month includes the full Snapshot and costs the same as a Snapshot: €490 for the Monthly Report and €690 for Monthly Report Plus, or €345 and €485 with the special price for new clients until 30 October. From the second month, you pay the normal monthly price.
How do I pay?
By bank transfer. With my reply to your request, you get an invoice with my bank details. Transfers within Europe usually arrive within one working day.
What data do you need?
Usually read-only access to the platforms you use, such as Google Analytics, Google Ads, Meta Ads or your online shop. I’ll send simple instructions for each one.
Is my data safe?
I only ask for read-only access, so I can’t change anything in your accounts. Your data is used only for your analysis and never shared, and you can remove my access at any time.
How quickly will I get my report?
Within 72 hours. The 72 hours start once your bank transfer has arrived and I have access to your data (and your answers to a few short questions, such as your margin).
Can I choose when my monthly report arrives?
Yes. When you start, you pick the day of the month that suits you, for example in time for your monthly planning, and your report arrives on that day every month.
What if the report isn’t useful?
Tell me within 7 days of receiving it, and you get a full refund.
Which channels can you analyse?
Google and Meta ads, social media, email marketing, SEO and website analytics. Using something else? Ask in the form.
Can I cancel a monthly package?
Yes. You can cancel at any time, and your plan simply ends after the current month.
Do you work with businesses outside Germany?
Yes. I work with small businesses across Europe, fully remotely.
Get started
Ready to find out what’s really working?
Four short steps, about 3 minutes. Ask me anything in the last step, and I’ll reply by email with answers and an invoice to pay by bank transfer.
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